What We Do

The world of investing is complex and mystifying to the average person.  We try to simplify and demystify that world by creating a process that is quantitative, disciplined and easy to understand.  A large part of what we do is to help our clients handle the emotional aspect of investing.  This is a continuous process and we spend quite a bit of time discussing it in greater detail.  Emotions are real and dangerous to investors.  Humans are not wired for disciplined investing and they tend to apply faulty reasoning to the investment process, often resulting in irreparable damage to their Investment Plan.